WhichSmartphone.com is destined to be the premier site on the web for consumer information on smart phones. Unlike other consumer technology publications and web sites, Which Smartphone's focus is purely upon the smartphone. A pleasant web 2.0 experience is offered by the site, and we won't be drowning the viewer's screen in Google ads, either. Reviews will have a "written by real people" feel about them, and will not give the impression that a reviews editor has simply churned out the review as one of many on their 'to-do' list for the week. The reviews will always be professionally edited, smart, highly informed and humorous: but they will also speak directly across to the consumer on the same level, rather than  down to them from the 'geek pedestal'. This consumer-friendly angle will be coupled with another marketing strategy in the form of the Which Smartphone "monster" review. The monster review is based upon a 3 to 6 month intense user experience of a smartphone, and the information available from this review will be more comprehensive than reviews to be found anywhere else on the web.

Inclusive of an international audience (with distribution of reviews into print via international media distribution) and with a specific flavour of the Australian Marketplace, Which Smartphone is a recipe for success!

Whichsmartphone.com will combine the following strengths: 

• Strong SEO technology & strategies
• Web 2.0 compliant site design, including features like scaleable icons, user font and theme control
  (check out the bottom right hand corner control button [+] now!)
  
• News, products and specifications, services, gallery, videos, user (moderated) blogs, purchasing and link to purchase sections
• "Industry Insider" News blog
• New mobile technology (inc. authentication & identity protection) blog and news sections
  
• Highly focussed, efficient marketing of the publication
• Home of the "monster" smartphone review
• Graphics rich phone galleries via in-house professional photography & digital graphics capabilities
• Dynamic Forum/Poll/Voting booths, with on-the-spot results
• International Distribution to Third-Party Print Media whilst in web phase
  

Whichsmartphone.com will be one of the first contact points for people wanting to make important purchasing decisions on which smartphone to purchase. 

A check of the major search engines and search keywords demonstrates that there are already large amounts of consumer searches containing the keywords "which smartphone". The end-user clearly needs guidance in this complex field. Search engine results are presently indicative that such smartphone searches are very much underutilised, and a central point of information to address the queries is not clearly defined. Whichsmartphone.com will be this new central point. The site's focussed and market-friendly content will draw in the web surfing consumer looking for the most specific information on smart phones.

Your presence on our site could make a substantial positive impact upon your the impression that your smartphone or service makes in the marketplace.

Our strategic aims have the WhichSmartPhone.com site diversifying to its own international print media by early 2008. Early advertisers in the web site will be given significant loyalty discount rates into the printed version.

We are now accepting products for staff evaluation and reviews, as well as advertising.

Feel free to Call or Email The Editor

Michael Primero

email via contact page , or telephone direct:

Australia
tel.     +61 (0)2 8308 5874
mob. +61 (0) 404 690 444